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[treid'diskaunt]
общая лексика
продажа по сниженным ценам
коммерция
торговая [функциональная] скидка (скидка с цены товара, предоставляемая производителем или продавцом торговым посредникам, розничным торговцам и т. п. за выполнение ими определенных маркетинговых и торговых функций, (напр., за приобретение товара с целью перепродажи, хранения товара и за проведение работ по погрузке и доставке, закупку товара во время сезонного спада спроса, рекламирование товара и т. п.))
синоним
Смотрите также
Discounts and allowances are reductions to a basic price of goods or services.
They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list price (which is quoted to a potential buyer, usually in written form).
There are many purposes for discounting, including to increase short-term sales, to move out-of-date stock, to reward valuable customers, to encourage distribution channel members to perform a function, or to otherwise reward behaviors that benefit the discount issuer. Some discounts and allowances are forms of sales promotion. Many are price discrimination methods that allow the seller to capture some of the consumer surplus.